Why Hearts' Landmark Championship Challenge Shouldn't Come as a Shock.

HEARTS ON FIRE

Maybe the only unexpected aspect of Heart of Midlothian's victory over Celtic in the Scottish Premiership was just how surprised people seemed when news of the outcome and its consequences for the top of the standings circulated. Although this convincing victory at Tynecastle, which puts the Jambos top of the league and a significant margin clear of Celtic, was earth-shattering in scale, no one who has been following the fortunes of both team this season will have been even remotely astonished by the final score.

Over the past four decades, the Glasgow duopoly of Celtic and Rangers have divided the Scottish league between them, turning fitba to something of a joke in the process. Several matches into the present campaign it has become apparent that Heart of Midlothian – who count celebrated snooker player, Sir Chris Hoy and Ken Stott among their celebrity fans – might just be ready to strike while the Glasgow duo iron is at its weakest.

CELTIC'S DECLINE

Although much of the attention in Scotland has been on the absolute bin-fire being suffered by Rangers, the full-spectrum nightmare of the circumstances at their stadium has meant that Celtic's slightly less terminal decline has been allowed to fester unnoticed. The reigning champions have so far lost a considerable number from their opening nine fixtures this term under their manager. The team's boss has developed the thousand-yard stare of a man who can't stop checking his Google calendar to find out how many time are remaining until his deal expires, and awoke this day to discover the number is over two hundred.

"No one has put in more effort in my entire tenure at the club," he told reporters following the loss, after they had questioned his appetite for anything resembling a title fight. "So the motivation is present to attempt to flip the standards that we're at. It's absolutely fine, there is plenty of time."

EDINBURGH DISRUPTOR

Considering the horrific beginning to the season being experienced by the other Glasgow side, the Celtic boss and his men could normally be expected to escape scrutiny for their own inability to start strongly, but on this occasion an Edinburgh disruptor has joined the mix. Despite being forced to function with a war-chest that is not just a tiny fraction of their rivals' as a comparative budgetary baw-hair, Hearts have introduced the investment and knowledge of a renowned businessman to the Scottish Premiership mix. As well as putting in ten million pounds during the summer, the Brighton owner has provided the club exclusive use of his highly confidential data-driven proprietary scouting player identification system.

In an Irish defender, Alexandros Kyziridis and a Brazilian prospect it has allowed them to unearth unpolished gems from an English lower-league side, the Slovak first division and the Norwegian second tier, among other lesser-known leagues, for the total price of a modest car. Spotted at their home venue on Sunday wearing a Hearts scarf, the notoriously astute sports betting expert could be observed cheering each goal with the gusto of a man who had likely realized the bookies had greatly misjudged his side's prospects of beating the struggling champions, and placed large bets accordingly.

MANAGER'S RESPONSE

"In my opinion it's a message-sending victory," said bearded Hearts gaffer Derek McInnes after his team's latest success, their eighth win in nine league matches. "It might be for others on the outside looking in. It could alter opinions. It may confirm views that there's a fine line. But let's not kid ourselves, we're really pleased with what the lads have given us. Technically, we look in a strong position, and definitely physically we seem in a good place, so long may that continue. Naturally, this is not a situation that this club is accustomed to being in." No, Derek, it is not. But the wonderful, analytics-backed reality is that for the first time in many years, Scottish football might actually have a championship battle that somebody other than Celtic or Rangers can win.

Eric Greene
Eric Greene

Maya Chen is a tech strategist with over a decade of experience in digital transformation and business innovation, passionate about sharing actionable insights.